Ritu Kumar presents a series of signature collections under the banner of ‘Revivalist by Ritu Kumar’ aimed at bringing traditional handicrafts and textiles back into the mainstream of Indian fashion. The objective behind this concept is to use the finest artisanal techniques still alive today and convert them into a product relevant to a contemporary India.
The first in the series under the Revivalist banner is the ‘Kutch Collection’ in collaboration with Kala Raksha, a well-known grassroots social enterprise, dedicated to preservation of traditional arts. Judy Frater, co-founder of Kala Raksha and director of Kala Raksha Vidhyalaya, has worked with Ritu Kumar since the early 1990’s.
The Kutch Collection has a range of short kurtis with skirts and stoles, anarkalis and classic suits in burgundy, yellow, black and gold tones which are perfect for this festive season available at Ritu Kumar stores at Raguvanshi Mills and Juhu .